Podcasts have become an indispensable content marketing tool, with millions of people tuning in to listen to their favorite shows every day.
But did you know that podcasts can also be a secret weapon for your agency when it comes to boosting your clients’ SEO strategies?
Podcasts are an untapped resource that can contribute significantly to search engine optimization and that can help your clients rank higher in search results.
Indeed, podcasts can enhance SEO efforts in various ways, such as:
- Providing additional indexable content through transcriptions;
- Increasing organic traffic;
- Fostering valuable backlink opportunities.
Additionally, podcasts can help you connect with your clients’ target audience, establish their authority in their niche, and keep them ahead of emerging trends like voice search.
In this article, we will walk you through practical and actionable steps your agency can take to harness the power of podcasts, so as to supercharge your clients’ SEO strategies.
Let’s dive into it…
1. Master podcasts transcriptions for SEO and accessibility (what they are and their benefits)
The first way you can harness podcasts for your clients’ SEO strategies is by mastering transcriptions.
But how do they work, exactly?
First, a podcast transcription is a written version of your audio content, turning spoken words into text.
Providing transcriptions alongside your clients’ podcast episodes makes their content accessible to a wider audience and offers several SEO advantages.
For instance, here are some of the most relevant benefits of podcast transcriptions, both for SEO and accessibility:
- Improved search engine visibility
Search engines are excellent at indexing text, but they can’t effectively crawl or index audio content.
By transcribing your clients’ podcasts, you’re providing search engines with indexable content that can rank in search results.
For instance, if your client’s podcast discusses “content marketing tips“, make sure the transcription includes relevant keywords and phrases, such as “effective content marketing strategies“, so as to improve its search engine visibility.
- Increases user engagement
Transcriptions make it easier for users to follow along, take notes, or reference specific parts of the content.
For example, if your client’s podcast episode features an interview with an industry expert, a transcription allows users to quickly locate and reference valuable insights shared during the conversation.
Furthermore, transcriptions can serve as a valuable resource for users who prefer reading over listening or those who cannot listen to the podcast due to a noisy environment.
- Enhances accessibility
Transcriptions cater to the hearing impaired and non-native speakers who may struggle to understand the audio content.
By providing transcriptions, you’re making your clients’ podcasts more inclusive and user-friendly.
For example, if your client’s podcast is in English, offering transcriptions can significantly help non-native English speakers follow the content more easily and understand the information being shared.
Now, here are some tips on how to fully utilize podcasts transcriptions for SEO and accessibility:
- Use a professional transcription service or automated transcription tools to ensure accuracy and maintain the quality of the content;
- Include relevant keywords and phrases in the transcriptions to boost search visibility;
- Publish the transcription alongside the podcast episode on your clients’ website or blog, making it easily accessible for users and shareable across various platforms.
2. Collaborate with other podcasters for cross-promotion and link-building
Collaborating with other podcasters can be a powerful strategy to boost your clients’ SEO efforts.
By joining forces on episodes, featuring guest appearances, or even creating joint promotional campaigns, you can tap into new audiences, generate buzz, and build valuable backlinks, all of which contribute to better search rankings.
Let’s take a closer look at the benefits of collaborating with other podcasters, along with some practical examples to help you create smooth and effective partnerships:
- Expanded reach
Partnering with other podcasters exposes your clients’ content to a broader audience, increasing the likelihood of gaining new listeners and potential customers.
For example, if your client has a podcast about digital marketing, collaborating with a podcast focused on social media strategy could introduce your client’s content to a new set of engaged listeners who share a similar interest.
By creating a joint episode or hosting each other as guests, both podcasts can benefit from cross-promotion and attract more subscribers.
- Enhanced credibility
Featuring industry experts, influencers, or thought leaders on your clients’ podcasts can boost their authority and credibility in their niche.
This, in turn, increases the perceived value of their content, making it more likely to be shared and linked to by others.
For instance, if your client runs a podcast about sustainable fashion, inviting a well-known eco-conscious designer to share insights can elevate the podcast’s credibility and encourage listeners to share the episode, further amplifying its reach.
- Higher link-building opportunities
Guest appearances and collaborations often result in backlinks from the partner’s website, blog, or social media channels, which can positively impact your clients’ search rankings.
For example, after a successful collaboration, both podcasters could publish a blog post summarizing key takeaways from the episode, linking back to each other’s websites and podcast platforms.
This exchange of backlinks can strengthen the online presence of both parties and improve their SEO performance.
So far, we have seen how collaborating with other podcasters can be helpful to strengthen your clients’ SEO strategies.
Now, here are some tips you can keep in mind to forge effective podcast partnerships:
- Research and identify relevant podcasts in your clients’ industry or niche, ensuring that the partnership would be mutually beneficial and provide value to both audiences;
- Reach out with a well-crafted, personalized proposal that highlights the unique benefits of collaborating and outlines potential topics or formats;
- Coordinate promotional efforts by sharing the collaboration on your clients’ website, blog, and social media channels, and encourage the partner to do the same, ensuring that both podcasts reap the rewards of the partnership.
3. Use podcasts for increased exposure and backlink opportunities
Podcasts can be an excellent vehicle for increased exposure and backlink opportunities, ultimately contributing to your clients’ SEO success.
By leveraging various promotional channels and implementing strategic tactics, you can amplify your clients’ podcast content, attract more listeners, and generate valuable backlinks.
Here are some ways to maximize exposure and backlink opportunities for your clients’ podcasts, complete with practical examples to help you put these strategies into action:
- Share and promote episodes on social media
Social media platforms can be powerful channels for promoting your clients’ podcast content, increasing exposure, and driving traffic to their websites.
Share engaging snippets, quotes, or highlights from episodes, and use relevant hashtags to reach a wider audience.
For example, if your client’s podcast covers entrepreneurship, you may share a captivating quote from a recent interview with a successful entrepreneur on LinkedIn, using hashtags like #entrepreneurship and #startupadvice.
- Leverage guest appearances and influencers
When your clients feature guests, influencers, or industry experts on their podcasts, encourage them to share the episode with their own followers.
This strategy can significantly expand your clients’ reach, increase engagement, and potentially generate backlinks from the guest’s website, blog, or social media channels.
For instance, if your client interviews a popular blogger on their podcast, ask the blogger to share the episode on their blog and link back to your client’s website, creating a valuable backlink in the process.
- Repurpose podcast content
Transform podcast content into various formats, such as blog posts, infographics, or videos, to reach a wider audience and increase the likelihood of attracting backlinks.
For example, if your client has a podcast episode discussing the latest SEO trends, create a visually engaging infographic summarizing the key points and share it on platforms like Pinterest or Instagram.
This approach can generate interest from users who may then share the infographic on their own websites or social media channels, creating backlinks and driving traffic to your client’s website.
- Submit podcasts to directories and aggregators
Ensure that your clients’ podcasts are listed on popular podcast directories and aggregators like Apple Podcasts, Google Podcasts, Spotify, and Stitcher.
By having their podcasts available on multiple platforms, your clients can benefit from increased visibility, attract more listeners, and improve their chances of being linked to from external websites or blogs.
4. Beware of this trend for podcasts and SEO…
Voice search is an emerging trend that’s changing the way people interact with search engines, and it’s becoming increasingly important for your clients’ SEO strategies.
As more and more users turn to voice-activated assistants like Siri, Alexa, and Google Assistant to perform searches, optimizing your clients’ content for voice search is crucial.
Podcasts, being audio-based, are particularly well-suited to capitalize on this trend and can help your clients stay ahead of the curve.
Here’s how podcasts can help with voice search optimization and how your agency can take advantage of this trend for your clients’ SEO strategies:
- Focus on conversational language
Voice searches are typically more conversational and natural-sounding than typed queries.
Ensure that your clients’ podcast content, as well as their transcriptions and show notes, use a conversational tone and include long-tail keywords that reflect how users speak during voice searches.
For example, instead of just targeting the keyword “best laptops,” consider incorporating phrases like “What are the best laptops for college students?” into your client’s podcast content and transcriptions.
- Answer common questions
Voice searches often take the form of questions, so creating podcast content that addresses frequently asked questions in your clients’ industry can improve their chances of being featured in voice search results.
For instance, if your client’s podcast focuses on digital marketing, try to answer common questions like “How do I create a successful social media marketing campaign?” or “What are the most effective SEO techniques for small businesses?“.
- Optimize for featured snippets
Featured snippets, also known as “position zero“, are short, concise answers to user queries that appear at the top of search results.
As voice search devices often read out featured snippets in response to user queries, optimizing your clients’ podcast transcriptions and show notes for these snippets can help their content get noticed by voice search users.
To do this, structure your clients’ content with clear headings and subheadings, and provide succinct, informative answers to common questions in their industry.
Master podcasts for SEO with the help of Getfluence
As we have seen, podcasts can be a powerful tool to supercharge your clients’ SEO and marketing strategies.
However, harnessing them can be challenging and it certainly brings in some difficulties.
First, you need to tailor your content to your clients’ exact audiences’ needs, problems, and desires – avoiding all the biases you and your partner company may have.
Then comes the major problem agencies face when working with promotional content: spreading it successfully, in a cost-effective, unobtrusive, and natural way.
So, you may be wondering…
How to successfully master the creation and promotion of podcasts to boost your clients’ SEO strategies?
Well, Getfluence is the answer you need.
Getfluence is the global marketplace that allows you to promote and share content on over 20.000+ premium publishers, such as The Economist & Forbes.
By promoting your podcasts through native material on industry-related websites, you can make sure to pinpoint your clients’ exact audiences, gaining valuable backlinks and bringing in traffic toward your clients’ offerings.
Finally, with Getfluence, you will save both time and money, thanks to its built-in messaging system and to competitive prices pre-negotiated for you with the world’s best publishers.