How to build high-quality backlinks for your communication agency?

Thomas LAPORTE • 18 May 2023 • 21 min read
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Are you looking for ways to improve your clients’ online presence and drive more traffic to their website? 

Ever wondered how to build high-quality backlinks to achieve this goal? 

In this guide, we’ll cover four winning strategies to build high-quality backlinks for your communication agency, so as to create an ethical and effective SEO strategy that will last over time.

Let’s get down to it:

The first step to building high-quality backlinks is evaluating potential link sources by their domain authority

Domain authority is a measure of a website’s credibility and trustworthiness, and getting backlinks from websites with high domain authority can significantly improve your clients’ search rankings.

To help you evaluate link sources, consider the following factors:

  • Domain age

    Older domains are usually considered more trustworthy.

    A website that has been around for a while is more likely to have built a strong reputation, making it a valuable source for backlinks.

  • Content quality

    Websites with high-quality, relevant, and regularly updated content are more likely to have higher domain authority.

    Look for websites that provide informative and engaging content related to the industry you’re targeting, as these sites are more likely to attract a loyal audience and offer valuable backlinks.

  • Backlink profile

    Websites with a strong and diverse backlink profile usually have higher domain authority.

    A diverse backlink profile indicates that the website has attracted links from a variety of reputable sources, further boosting its credibility and value as a link source.

  • Relevance

    Ensure the website you’re targeting is relevant to your client’s niche.

    Obtaining backlinks from industry-related websites can help improve search ranking and drive targeted traffic to their site.

  • Site structure

    A well-organized website with a clear hierarchy and user-friendly navigation is more likely to have higher domain authority.

    Aim to target websites with a clean and professional design, as they are more likely to be trusted by both users and search engines.

  • Social signals

    Websites with a strong social media presence and high levels of user engagement are often considered more authoritative.

    Look for websites with active social media profiles, as they can provide additional exposure and help you reach a wider audience.

By targeting high domain authority websites, you’ll ensure that you’re building backlinks that actually help your clients’ search engine rankings.

This comprehensive approach to evaluating link sources will give you a solid foundation for building a successful backlink strategy!

Local citations are references to a company’s name, address, and phone number on other websites (the so-called ‘NAP’).

Building local citations can help you improve local search performance and gain high-quality backlinks in the process.

But here is, specifically, how local citations can benefit your clients’ brands:

  • Improve local search rankings

    Local citations help search engines understand a company’s location and its relevance to nearby users.

    The more citations your client’s brand has from authoritative local sources, the more it is to rank well in local search results.

  • Increase online visibility

    Citations from reputable local directories can drive additional traffic to your client’s website.

    By ensuring their brand information is consistent and accurate across various directories, you can maximize their online visibility and attract more potential customers.

  • Build trust

    Consistent NAP information across different websites helps establish your clients’ brands as credible and trustworthy businesses.

    This can lead to increased customer confidence and a higher likelihood of receiving referrals and backlinks from other local businesses.

Now, here are some steps you can follow to obtain local citations:

  • Claim and optimize your Google My Business listing

    Ensure your client’s brand’s information is accurate and up-to-date on Google My Business.

    This will help it appear in Google’s local search results and maps.

  • Submit your client’s brand to popular local directories

    Look for reputable local directories in your area and submit your client’s brand information.

    Some popular directories include Yelp, Yellow Pages, and Foursquare.

    Don’t forget to also explore industry-specific directories, as these can provide highly relevant backlinks and citations.

  • Engage with local organizations and communities

    Join local business associations, chambers of commerce, and networking groups to connect with other businesses in your client’s area.

    These connections can lead to valuable citation and backlink opportunities.

  • Collaborate with local partners

    Partner with other local businesses for joint events, promotions, or content collaborations.

    These partnerships can result in mutual backlink opportunities and increased exposure for both parties.

  • Create location-specific content

    Develop content that targets local keywords and topics relevant to your client’s brand.

    This can help attract local users and improve the chances of obtaining local backlinks.

Leveraging case studies, testimonials, and creating link-worthy content can be a powerful way to build high-quality backlinks for your communication agency. 

These strategies not only help you showcase your clients’ expertise and success but also provide valuable information that other websites will want to link to.

So, here’s how you can effectively use such tools to build high-quality backlinks:

  • Showcase success stories

    Publish detailed case studies on your client’s website, highlighting how their brand has helped customers achieve their goals.

    These success stories can serve as proof of your client’s brand’s expertise and attract backlinks from industry-related websites looking to share valuable insights with their audience.

  • Request testimonials

    Reach out to satisfied customers and ask them to provide testimonials for your client’s website.

    Featuring these positive reviews can help build trust with potential customers and encourage other websites to link to your client’s site as a credible source of information.

  • Share your content

    Promote your client’s case studies, testimonials, and other link-worthy content on social media, industry forums, and relevant online communities.

    This way, you can increase its visibility and the likelihood of attracting valuable backlinks.

In a broader sense, creating link-worthy content in general is essential for any long-term SEO strategy. 

Indeed, high-quality, informative content not only helps your clients’ brands attract backlinks, but also engages their audiences and establishes them as authorities in their niche

So, here are some tips you can consider to create link-worthy content, on top of showcasing testimonials and case studies:

  • Identify trending topics and industry pain points

    Stay up-to-date with industry news and trends, and create content that addresses the needs and interests of your client’s target audience.

  • Incorporate various content formats

    Diversify your content strategy by including different formats such as blog posts, infographics, videos, and podcasts.

    This can help your client reach a wider audience and attract backlinks from websites that prefer a specific content format.

  • Focus on evergreen content

    Create content that remains relevant and valuable over time, as it can continue to attract backlinks and drive traffic to your client’s website long after it’s been published.

Email outreach and digital PR campaigns are powerful tools for securing high-quality backlinks for your clients. 

These strategies involve reaching out to influencers, bloggers, and other industry-related websites to promote your client’s content and request backlinks.

Here are some tips on how to use email outreach and digital PR campaigns effectively to build high-quality backlinks:

  • Identify target websites and influencers

    Research and compile a list of relevant websites, bloggers, and influencers in your client’s industry.

    These should be individuals or organizations that have an audience that aligns with your client’s target market and have the potential to drive traffic to their website.

  • Personalize your outreach

    When reaching out to your target websites and influencers, make sure to personalize your email.

    Address them by name, mention a recent piece of content they published, and explain why your content would be valuable to their audience.

    This can help you establish rapport and increase the likelihood of a positive response.

  • Offer valuable content

    Share your client’s most informative and engaging content, such as case studies, infographics, or industry reports, with the websites and influencers you’re reaching out to.

    Ensure that the content is relevant to their audience and provides unique insights that can’t be found elsewhere.

  • Be clear about your request

    In your email, clearly state your request for a backlink, and explain how it will benefit both their audience and that of your client.

    By being transparent and direct, you increase your chances of securing a backlink.

  • Follow up strategically

    If you don’t receive a response, consider sending a follow-up email after a week or two.

    Be polite and respectful, and avoid being overly persistent or pushy, as this can damage your relationship with the target website or influencer.

In addition to email outreach, digital PR campaigns can be an effective way to secure high-quality backlinks.

These campaigns involve promoting your client’s news, events, or accomplishments through various online channels, as to generate media coverage and backlinks.

Here’s how to leverage digital PR campaigns for backlink-building:

  • Craft compelling press releases

    Write engaging and informative press releases about your client’s latest news or achievements, or hire a professional copywriter to do it for you.

    Make sure your press releases are compelling and provide value to journalists and their audiences.

  • Build relationships with journalists and editors

    Encourage and help your clients to establish relationships with journalists, editors, and other media professionals in their industry.

    By helping your clients to position themselves as reliable sources of information, you increase their likelihood of being featured in publications and securing valuable backlinks.

Building high-quality backlinks is no easy game.

While it’s true that the right backlinks from authoritative sites in your industry boost your long-term SEO strategies, acquiring them can be challenging, and risky.

Indeed, a superficial link-building strategy can lead to more problems than benefits, like:

  • Penalization from Google search algorithms, due to unethical backlink-building practices;
  • Permanent reputation damage, because of backlinks from unreliable or spammy websites;
  • Waste of time and resources, due to inefficient and unsuccessful link-building strategies.

At this point, you may be wondering how to avoid all these risks and build those high-quality backlinks you really need for your clients.

Luckily, Getfluence is here to help.

Getfluence is the global marketplace that allows you to publish content that associates with your clients’ brands on more than 10.000 premium publishers worldwide, like Forbes & The Economist.

Thanks to Getfluence, you will be able to promote your clients’ services in a natural way and on industry-relevant websites, right where you know their audiences are.

Finally, you will both save time and money, thanks to Getfluence’s built-in messaging system, and to competitive prices directly pre-negotiated for you with the world’s best publishers.

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