Using Sponsored Articles to Increase Your SEO Ranking

Thomas LAPORTE • 19 October 2021 • 8 min read
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Integrating sponsored article writing into your SEO strategy often pays off! Contrary to some misconceptions, they enhance visibility, brand presence, and most importantly, page rankings in search results. Recent leaks from Google documents confirm the impact of referring domains in the three-level quality assessment. Indeed, concrete SEO actions exist to achieve a good score that will sustainably enhance the ranking of your articles in Google search results.

In this article, we decode the current SEO challenges of writing or having web, blog, or press sponsored articles, and detail the mechanisms through which this solution can extract maximum juice to improve the position of your pages in search engine results pages (SERPs).

What Is a Sponsored Article?

Sponsored articles are often mistakenly confused with other advertising formats like affiliation.

While affiliation involves paying for links to a product or promotional offer, sponsored articles involve contextual content creation between the advertiser and publisher, including links. Integrated into the publisher’s editorial line, they are preferably unique, consistent in user experience (UX) journey, and often compelling for both readers and Google.

Writing or commissioning web, blog, or press articles: What are the SEO challenges?

Articles provide direct entry points, via the external links they contain, to the value offered on a website. Thus, traffic and user behavior circulating through balanced and complementary sources in terms of authority influence NavBoost evaluation, which improves page rankings in search results.

In other words, purchasing backlinks or external links is a ranking lever confirmed by Google, provided they are of high quality, positioned in unique, up-to-date articles with coherent thematic logic, and published on influential domains or media.

“I think what sets Google Search apart is that even if we sometimes give answers, there will always be links to a wide variety of sources. […] I think links will always be an important part of search.”

Sundar Pichai, CEO Google

2. Targeting your articles facilitates ranking in top search results (SERPs)

The more articles are positioned in responses to frequently asked questions from users, and the less they resemble dozens of already published articles on a topic, the deeper the coverage on that topic in your article and on the referring domain, and consequently, the better the ranking of your pages in SERPs.

It’s mechanical; Google averages several different quality scores to rank pages. To measure this quality that enhances SEO, it primarily evaluates originality, diversity, adherence to SpamBrain rules, contextualization, and trust.

Collaboration with the publisher when purchasing sponsored articles allows you to directly address these major criteria.

3. Articles encourage interactions valued by the Google algorithm

No, it’s confirmed, PageRank isn’t dead! It has been adjusted to focus on semantic understanding and the authority of linked pages. This is what Andrew Ansley says when he mentions PageRank_NS (Nearest Seed). Therefore, strategically publishing sponsored content in consistent categories on authoritative domains on the subject will be considered relevant and of quality. This will significantly increase the chances of climbing to the top of Google search results. Moreover, by working on this coherence, sponsored content will increase visit duration on articles, engagements, and positive interactions in the user’s purchasing journey. All of these interactions will contribute to NavBoost, improving the ranking of your pages in Google search results.

In short, buying web, blog, or press articles is an essential lever in an ambitious SEO strategy. It’s a real boost to position yourself at the top of Google search results if they are targeted, diversified, and of high quality. The recent Backlinks Google Study by Internet Marketing Ninja analyzed the top 10 Google search results for over 1000 sites on 200 random queries and shows that none of the sites ranked in the top 10 results have fewer than 50 backlinks or inbound links.

However, it’s never easy to spend time and money finding and convincing the most relevant publishers to follow our SEO strategy. To overcome this challenge, Getfluence connects brands and agencies with over 30,000 influential media outlets across multiple sectors and countries worldwide. All articles are contextualized with dofollow links guaranteed for life on the vast majority of placements, and publisher engagements are monitored for one year. This availability of articles for 12 months and indexing as dofollow is guaranteed in Getfluence’s Terms and Conditions of Sale.

backlinks are a vote of confidence

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