Advertisers: why is it safe to launch sponsored article campaigns with Do-follow links at Getfluence?

Thomas LAPORTE • 7 November 2023 • 3 min read
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We work with natural media.

We only select genuine online media that regularly publish organic content and have significant traffic in their field.

As a result, launching sponsored article campaigns with do-follow links presents minimal risks, which are extremely rare, if you adhere to best practices, such as :

  • Write or commission the writing of unique, high-quality, informative content in line with the theme of the medium you’ve chosen. Your content must be of genuine interest to the selected media’s audience!
  • Place your SEO links (do-follow and possibly optimised) in the “natural” context of your content and with an SEO approach consistent with your link and anchor profile.

More generally, real media (vs. media made for SEO, the so-called PBN: Private Blog Network) rarely have Google penalties. 

Collaborating with real, influential media gives you security, influence and a real benefit for your SEO.

If you focus on the quality of your content, you can rest easy!

Generally speaking, content quality is central and most important. You need to write genuinely high-quality, exclusive content that will be of maximum interest to the media’s readers. So, you must choose an article topic that best matches the media’s audience. That’s the most important thing!

Google will be able to see how much time each reader spends on the article, whether the article is relayed on social networks and appreciated, and so on. This way, it can choose to value the article and value the links in the article according to quality and general appreciation.

By collaborating with real media outlets that have a real audience in your field, you maximise your chances of having your article valued and read by readers but also appreciated by Google. It’s when you publish low-quality content on “fake” media (made for SEO) with over-optimized links that your risk exists.

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