Just like with Google SEO, a content strategy alone isn’t enough for GEO. For an AI to trust you, it needs to see that other authoritative sites are talking about you. This is where the connection between link building and GEO crystallizes.
Your brand as the reference for ChatGPT, Gemini, and more
The goal of a GEO strategy is straightforward: to position your brand as the market authority for the algorithms powering ChatGPT, Gemini, Perplexity, and other AI models.
For your company, integrating GEO is a new growth lever designed to:
- Establish your brand as the immediate reference in conversational answers.
- Maintain control over your brand narrative in the face of autonomous algorithms.
- Capture a target audience seeking precise and reliable answers.
In short, the challenge is to appear at the right moment, in the right context, for the right user.
The importance of link building in your GEO strategy
A vote of confidence for AI models
Topical relevance: the mark of credibility
Topical relevance is the new “PageRank.” If your brand is mentioned in sponsored articles on media outlets recognized in your sector, the AI interprets this as a strong signal of credibility. If that sponsored article also contains a backlink, that trust is reinforced even further.
The AI Search approach at Getfluence
At Getfluence, we don’t just follow trends—we anticipate them. We have been analyzing the behaviors of LLMs (Large Language Models) for over a year.
We’ve tested thousands of queries and compared results to understand exactly how AI models select their sources. The conclusion? The quality of the "semantic neighborhood" (who is talking about you and in what context) is the determining factor for being mentioned and achieving optimal ranking in generative responses.
AI-First™: the solution to optimize your AI visibility
These intensive research efforts led us to develop AI-First™, a sponsored article format specifically designed to meet the requirements of AI Search.
- Strategic prompt targeting: Every AI-First™ article is written with the specific goal of placing your brand in the answers for a precise conversational query.
- Curated top-tier media: We target the specific websites that AI models are already using as sources.
- GEO-optimized copywriting: The writing follows strict editorial guidelines (clarity, reviews, comparison tables, FAQs, summaries) to make it easier for machines to ingest and understand the content.
- Brand contextualization: We contextualize your brand as the “solution” that directly answers the targeted prompt.
Our goal: To support brands that want to go beyond a simple “online presence” and become an entity of reference.
Don’t leave the AI guessing who you are. Give it the keys to talk about you effectively.
2 AI-First™ offers to meet your GEO needs
Do you need help identifying your strategic queries? Short on time? Need guidance on your GEO strategy?
AI-First™ visibility analysis
- Brand visibility analysis: Auditing your brand on 2 AI models, in 1 country and language, across 3 priority topics.
- Prompt opportunity identification: Pinpointing 15 strategic prompt opportunities for your brand.
- Trusted source identification: Uncovering the sources LLMs use to answer these prompts.
- Comprehensive content plan & budget: Recommendations for articles and the specific media outlets for publication.
- Analysis & reporting: Results delivered within 30 days.
Are you autonomous in identifying your prompts? Do you already have a complete GEO strategy? Do you want to become the reference for AIs in your sector?
AI-First™ sponsored articles
- Writing of the article: Getfluence writes the article in an AI-friendly format (summaries, FAQs, customer reviews, comparison tables).
- Publication: Placement in media outlets selected by AIs.
- Getfluence Services: Customer support, messaging, revision requests, etc.
FAQ: Understanding GEO and AI Optimization
What is GEO (Generative Engine Optimization)?
GEO is the set of techniques designed to optimize the visibility of content within the answers provided by Artificial Intelligence engines (such as ChatGPT Search or Google SGE). Unlike SEO, which aims for a ranking via links, GEO aims to have your brand cited as the reference source directly within the generated answer.
What is the major difference between SEO and GEO?
Traditional SEO focuses on keywords and positions in a results list to capture clicks. GEO focuses on context, semantic authority, and information structure so that the AI understands, ingests, and delivers your content directly to users.
Is link building important for AI referencing?
Yes. AI models (LLMs) evaluate the veracity of information by cross-referencing sources. Links from recognized, thematically relevant media act as a trust signal (Trust Flow), validating your expertise in the eyes of generative algorithms.
Give yourself the visibility your company deserves
Adopt Getfluence now and become the key player in your markets.