{"id":862285,"date":"2025-01-10T13:23:25","date_gmt":"2025-01-10T12:23:25","guid":{"rendered":"https:\/\/getfluence.com\/?post_type=white-paper&#038;p=862285"},"modified":"2025-01-15T12:25:35","modified_gmt":"2025-01-15T11:25:35","slug":"ia-google-seo-position-0-strategie-de-contenu-centree-utilisateur","status":"publish","type":"white-paper","link":"https:\/\/getfluence.com\/fr\/livre-blanc\/ia-google-seo-position-0-strategie-de-contenu-centree-utilisateur\/","title":{"rendered":"IA et Position 0 : comment faire la diff\u00e9rence avec une strat\u00e9gie de contenu SEO centr\u00e9e utilisateur ?"},"content":{"rendered":"\n<p>Au moins <strong>50 % du trafic organique sera remplac\u00e9 par le r\u00e9sultat des recherches assist\u00e9es par l\u2019IA d\u2019ici \u00e0 2028<\/strong> (<a href=\"https:\/\/www.gartner.fr\/fr\/articles\/comment-les-services-marketing-peuvent-utiliser-les-innovations-apportees-par-ia\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner<\/a>, 2024). D&rsquo;o\u00f9 l\u2019importance de <strong>se classer, d\u00e8s aujourd\u2019hui, autant dans les r\u00e9sultats de recherche Google que dans les r\u00e9ponses des moteurs IA<\/strong> tels que <a href=\"https:\/\/openai.com\/index\/introducing-chatgpt-search\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT Search<\/a> ou <a href=\"https:\/\/www.perplexity.ai\" target=\"_blank\" rel=\"noreferrer noopener\">Perplexity<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-gallery alignleft has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"1080\" src=\"https:\/\/getfluence.com\/wp-content\/uploads\/2025\/01\/livreblanc-ia-position-0-couverture-828x1080-4.png\" alt=\"\" class=\"wp-image-865582\" srcset=\"https:\/\/getfluence.com\/wp-content\/uploads\/2025\/01\/livreblanc-ia-position-0-couverture-828x1080-4.png 828w, https:\/\/getfluence.com\/wp-content\/uploads\/2025\/01\/livreblanc-ia-position-0-couverture-828x1080-4-429x560.png 429w, https:\/\/getfluence.com\/wp-content\/uploads\/2025\/01\/livreblanc-ia-position-0-couverture-828x1080-4-768x1002.png 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/figure>\n<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Dans ce livre blanc co\u00e9crit par Getfluence et l\u2019<a href=\"https:\/\/agencebespoke.com\" target=\"_blank\" rel=\"noreferrer noopener\">agence Bespoke<\/a>, retrouvez <strong>les m\u00e9thodes et actions d&rsquo;EDF, IdGarages.com et d\u2019autres<\/strong> pour cr\u00e9er du contenu utile, de confiance et envoyer les signaux SEO positifs qui font la diff\u00e9rence.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Au moins 50 % du trafic organique sera remplac\u00e9 par le r\u00e9sultat des recherches assist\u00e9es par l\u2019IA d\u2019ici \u00e0 2028 (Gartner, 2024). D&rsquo;o\u00f9 l\u2019importance de&#8230;<\/p>\n","protected":false},"author":26,"featured_media":0,"template":"","categories":[12],"tags":[142,129,148,131],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IA et Position 0 : comment faire la diff\u00e9rence avec une strat\u00e9gie de contenu SEO centr\u00e9e utilisateur ? - Getfluence<\/title>\n<meta name=\"description\" content=\"Les m\u00e9thodes et actions d&#039;EDF, IdGarages.com et bien d\u2019autres qui utilisent l&#039;IA pour cr\u00e9er du contenu utile, de confiance et envoyer les meilleurs signaux SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getfluence.com\/fr\/livre-blanc\/ia-google-seo-position-0-strategie-de-contenu-centree-utilisateur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IA et Position 0 : comment faire la diff\u00e9rence avec une strat\u00e9gie de contenu SEO centr\u00e9e utilisateur ?\" \/>\n<meta property=\"og:description\" content=\"Dans ce livre blanc, retrouvez des m\u00e9thodes et actions exp\u00e9riment\u00e9es par EDF, IdGarages.com et bien d\u2019autres qui utilisent l&#039;IA pour cr\u00e9er du contenu utile, gagner la confiance d&#039;audiences cibles et envoyer constamment de bons signaux SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/getfluence.com\/fr\/livre-blanc\/ia-google-seo-position-0-strategie-de-contenu-centree-utilisateur\/\" \/>\n<meta property=\"og:site_name\" content=\"Getfluence\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bygetfluence\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-15T11:25:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/getfluence.com\/wp-content\/uploads\/2025\/01\/1-puzzle_symbolizing_a_useful_SEO_strategy_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"1120\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@byGetfluence\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/getfluence.com\/fr\/livre-blanc\/ia-google-seo-position-0-strategie-de-contenu-centree-utilisateur\/\",\"url\":\"https:\/\/getfluence.com\/fr\/livre-blanc\/ia-google-seo-position-0-strategie-de-contenu-centree-utilisateur\/\",\"name\":\"IA et Position 0 : comment faire la diff\u00e9rence avec une strat\u00e9gie de contenu SEO centr\u00e9e utilisateur ? 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