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Marc de Zordo

getfluence takes a leading position in Branded Content!

getfluence was born two years ago with the firm desire to meet the online visibility needs of French advertisers through native advertising. Over time, our platform has continued to evolve to fit your requests, your different issues and your ambitions. Quickly, we built an international team to develop new markets...

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New insights on Native Advertising with researcher Simone Krouwer

We had the opportunity to meet Simone Krouwer at the Native Advertising Days in Berlin, the global conference for all players in Native Advertising, where she held an impressive speech focussing on the factors that contribute to an effective and sustainable implementation of native advertising on news websites. We are...

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What’s the difference between earned, paid and owned media?

If you are in charge of managing a digital marketing strategy for your business, you are probably familiar with the concepts of earned, paid and owned media. However, if you aren’t a savy marketer these terms may be a bit confusing or even unknown to you. In the following lines,...

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Types of Technologies and Sites Used In Online and Social Marketing for Consumer Research

There are lots of new technologies used in online marketing nowadays including smartphones, social media, and CRM systems. All these technologies and tools help the modern business marketers to reach out to new customers as well as maintain a strong relationship with the existing ones. The primary objective of using...

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Tips on Optimizing Your Instagram Account to Boost Your SEO

The advent of social media has introduced more complexity into the SEO tactics because even though Google does not admit to factoring in social media profiles in its rankings, the content posted on the profiles of popular social media platforms like Instagram plays an important role. With social media growing...

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Online Business And Marketing Trends That Will Dominate 2019

There is a continual debate whether online business is better and will take over offline shopping. Well, the current trends and the predictions of the experts point towards it but with a variance. They say that both online as well as offline businesses will stay but the online mode will...

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Check Out the Marketing for Online Business

If you are going to start a new business, then there are many problems that are waiting for you. In order to grow your business successfully, you should pay equal attention to various aspects of the business. First of all, you should know about the main business and then you...

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The four immediate things to consider for a website audit

The online world is a dynamic one. No business owner would want his website to perform poorly. Every online business wants to gain maximum online visibility and brand awareness. And this is possible when you get your SEO, online marketing and website performance in perfect sync. Also, it is essential...

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Planned SEO Approach Can Push Up Organic Search Traffic

You can check out with the help of a lot of tools such as Google Keyword Planner and others to find out the best processes to follow to ensure higher organic search traffic. Using such tools you will find their hundreds of thousands of keywords that are in the top...

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Why Artificial Intelligence is an Influencer to Digital Marketing

AI has been a trending topic which has made its place in almost every field and now as we are in 2019 there have been a lot of advancements from virtual reality to AI based self-driving cars. Artificial Intelligence is normally associated with an intellect which is displayed by machines...

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