Planned SEO Approach Can Push Up Organic Search Traffic

, 17 May 2019

You can check out with the help of a lot of tools such as Google Keyword Planner and others to find out the best processes to follow to ensure higher organic search traffic. Using such tools you will find their hundreds of thousands of keywords that are in the top three positions.

All these keywords are tried and tested to respond in the best possible way to any changes made in the Google algorithm producing the best results. However, there are winners and losers when it comes to site rankings by the search engines. You will notice a few specific things when you look deeply.

  • You will find that most of the winners comprise of the true authorities and major hospitals in the mind of Google.
  • You will also find that most of the billion dollar companies have taken back the lead over the websites of their smaller competitors.
  • You will also notice that there are a few pretty crazy shake-ups at the end of the year rankings that start to bounce all over the place especially after September and onwards.

This indicates that all these sites do not maintain a consistent rank in the search engines may be because they were complacent or ignorant about the changes needed to make in their sites or simply their competitors proved to be more strategic and planned in their SEO approach.

Long term content

Recently Google announced a few major changes in their algorithm which is their normal process as they do it all the time over 500 times a year. They make these changes to ensure better and more reasonable ranking. This is the primary reason that you will need to make your site more consistent to gain more organic traffic.

  • The need for this seems to be much more than that. Given the fact that there is an instant traffic movement of over 30%, it is quite natural to expect that there will be a few more core updates that are larger than you may have thought.
  • It is this approach and continual changes by Google that have left a lot of businesses chambering while they are heading into the busiest time of the year for their business given the fact that the holiday season is just around the corner.

Since all these changes are real, you will need to make the necessary changes to your site, content and SEO approach as well to gain more organic traffic.

The best way to ensure that your site is consistent and up to date with the changes in Google is to have high-quality long-form content. As you may know that content has always dominated and over the years the basic theme of Google updates have been quality content.

However, in the past couple of years, there has been a change noticed in the SEO approach by experts such as Gramista and their likes. This has not only taken the quality of the content to a new level but has also provided more major gains that seems to be elusive so far.

One of the most common and notable changes is long term content. You will see that:

  • Most of the articles written and posted in the websites such as the one you are reading currently are longer than it was written before. Most of the articles now have more than 500 words.
  • There are also a large number of articles that you will come across that are longer often containing more than a thousand words.
  • There are even a few sites, mostly technical, medical and legal, that have articles that have more words than any of the typical 500or 1000 word page.

The main reason for creating long term content is that these specific types of articles have proved to have the potential to drive more traffic to the websites. Therefore, if you want to join the bandwagon and ensure that you get the more organic traffic you will have to follow the new trend and theme. According to the new theme you will need to follow the following:

  • Create long content
  • Ensure that it is really well-written and
  • Make sure that there is lots of information that are relevant and helpful.

It is also needed to make sure that your content is a thorough content covering all points and delivering the customers just the things that they want.

In addition to that, you must also be very strategic when it comes to publishing the content. You must make sure that you publish it less often so that it stays unique and more appealing. That means, instead of writing three articles or blog posts each week, you will be better off in gaining more traffic if you write only one that is also an awesome one.

This is proven fact because a lot of the major sites often are capable to draw a huge amount of organic traffic to their sites with just only 100 pages of content of high quality.

This is proven fact because a lot of the major sites often are capable to draw a huge amount of organic traffic to their sites with just only 100 pages of content of high quality.

Disavows can help

It is also found that more often than not, disavows has helped several websites to jump right back and higher in their search engine rankings. This is an extremely helpful and useful approach especially when the volume of organic traffic has dropped by a significant margin. In such a situation, disavowing links have always proved to be the most effective strategy to combat such a downfall in the volume of organic traffic because:

  • The impact and the results can be seen in as little as two weeks’ time when you disavow file in place and
  • You can gain more than 100% in organic traffic.

It is for this reason that in most of the times the SEO experts suggest disavowing a set of links at a time. They also suggest that you submit these about a week apart. This will help you to see its desired impact of the initial list and will, in turn, help you to make an informed decision regarding handling the next set.

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