If becoming a blogger is within everyone’s reach (all you have to do is create an account on a suitable platform like WordPress), becoming influential is another matter. If hard work is the key to success, the right training can save you a lot of time and allow you to enter more quickly into the world of blogging stars. But which type of training should you opt for
Everyone can make a start as a blogger
With just the ability to write, and having a passion to share, the doors of blogging are open to all; that’s what has made it so successful. If you’re not passionate about your subject, we don’t recommend getting involved. Making a start is difficult and you will have to be resilient to overcome the frustrations that are sure to occur.
Wanting to be trained is a laudable approach, but the best thing is probably to start immediately. The best time to launch your blog was 10 years ago. The second best moment is now, so don’t wait! Learning by doing is often the best approach. You’ll discover that some of the dreaded aspects are actually very simple, and you’ll also be able to identify where you need help. You’ll then be better able to choose a really useful training course for your blog adventure.
A profession that is constantly evolving
Becoming an influential blogger is the guarantee of embarking on an activity that is constantly evolving. A blogger in 2003 wasn’t concerned with social networks (even MySpace didn’t exist) or to worry about the user experience on mobile, the biggest selling mobile phone at the time being the Nokia 3310 , which wasn’t really convenient for surfing the world wide web.
Today, being an influential blogger involves both content creation and promotion. And that inevitably means social networks, online advertising and paying attention to SEO, all of which is hardly improvised.
Online training sites
French site, BDMskills, for its part, provides face-to-face training, for example web content writing seminars, for those who are put off by e-learning.
In addition, internet giants also offer free online training for their online advertising tools:
- Digital Workshops by Google,
- Twitter Flight School, to master video advertising on Twitter,
- Facebook BluePrint to become an expert on the best advertising platform (mostly in English)
Schools dedicated to the digital world are often at their beginnings and it is still quite difficult to assess their quality, their first graduates are still studying, or have graduated quite recently. An exception in France however is the IIM, for Institute of Internet and Multimedia. It has been operating since 1995 and has proven its worth. Digital schools, however, provide much broader training than than just blogging. Indeed, you’ll find training in online journalism, web project management and digital communication. This justifies the price of one year of studies, most often around €7000.
Ready to make a start? Soon you will want to understand how to monetize your efforts (and at least pay the costs incurred for your blog, which is very natural). We’ll accompany on your journey: